Under Armour Partner Store Franchise: Costs, Requirements & How to Join the Global Performance Brand

Under Armour, founded in 1996 in Baltimore, USA, is one of the world’s fastest-growing sportswear brands. Known for its innovative performance apparel, footwear, and accessories, Under Armour has built a strong reputation among athletes, fitness enthusiasts, and lifestyle consumers.

For entrepreneurs and investors, the key question is: Can you own an Under Armour franchise or store? The answer lies in Under Armour Partner Stores — a model the company uses to expand in select global markets.

Does Under Armour Offer Franchises?

Unlike traditional franchises, Under Armour does not offer open franchise programs in the U.S. or Europe. Most of its stores there are corporate-owned or operated with retail partners.

However, in international markets, Under Armour expands through:

Partner Stores managed by approved franchisees or distributors.
Shop-in-shop outlets within department stores or sports retailers.
Wholesale distribution agreements with regional operators.

This means investors in certain regions can apply to become authorized Under Armour retail partners.

Requirements to Open an Under Armour Partner Store

Under Armour is highly selective in choosing retail partners. Typical requirements include:

Retail Experience – Proven background in managing large-scale fashion or sportswear stores.
Financial Strength – Multi-million-dollar capacity to develop stores and manage inventory.
Market Access – Ability to secure prime retail spaces in shopping malls or high-traffic areas.
Brand Commitment – Strict compliance with Under Armour’s global retail and marketing standards.

Investment Costs

Exact costs vary by country and store format, but benchmarks for Under Armour Partner Stores include:

Franchise/License Fee: $30,000 – $50,000 (market dependent).
Store Build-Out: $500,000 – $1 million+.
Initial Inventory: $250,000 – $500,000.
Fixtures & Technology: $100,000 – $200,000.
Working Capital: $100,000 – $200,000.

👉 Estimated Total Investment: $1 million – $2 million+, depending on market, store size, and real estate.

Benefits of an Under Armour Partner Store

🏆 Global Brand Recognition – Trusted name in sportswear and performance apparel.
👟 Innovative Products – Strong portfolio of footwear, activewear, and training gear.
📈 Growing Market Demand – Performance apparel and athleisure sectors continue to rise globally.
🌍 International Expansion Support – Full training and marketing assistance for partners.
🔗 Omnichannel Integration – Retail and e-commerce work hand-in-hand for stronger reach.

Challenges to Consider

❌ Not an Open Franchise – Only available in select regions.
💸 High Capital Requirement – Significant upfront investment compared to boutique sportswear brands.
🔒 Strong Oversight – Under Armour controls store design, product mix, and operations.
🏆 Competitive Market – Competes directly with Nike, Adidas, Puma, and ASICS.

Clothing Franchise Master Advantage (Powered by Star Brands Consulting Group)

At ClothingFranchiseMaster.com (powered by Star Brands Consulting Group), we guide entrepreneurs and investors through opportunities with Under Armour Partner Stores and similar sportswear brands.

Why Work With Us?

✅ Franchise Guidance – Clarity on Under Armour’s partner store requirements.
✅ Market Entry Strategy – Location sourcing, legal frameworks, and financial advisory.
✅ Investor & Brand Matching – Direct links to Under Armour’s regional expansion teams.
✅ Alternative Options – If Under Armour isn’t available, we provide comparable sportswear franchise opportunities.

Final Thoughts

The Under Armour Partner Store model provides ambitious investors the opportunity to join a globally respected performance brand. While not as widely franchised as some competitors, Under Armour offers selective partnership opportunities for investors with retail expertise and strong financial capacity.

At ClothingFranchiseMaster.com (powered by Star Brands Consulting Group), we help you explore Under Armour and other international sportswear brands—ensuring your entry into athletic retail is strategic and successful.

📩 Contact us today to explore Under Armour and other sportswear franchise opportunities.

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